&&& Creative

&&& Creative is an international creative design agency.

Content - Book & Exhibition with Rem Koolhaas
Simon Brown and Jon Link were invited to art direct an inventory of seven years of Rem Koolhaas’s tireless labor, a predecessor to S,M,L,XL (designed by Bruce Mau) and Delirious New York. The resultant book, Content, is "a singular product of its time, packed full of words and images portraying the architectural projects and metaphysical mechanics that have defined Rem Koolhaas's OMA-AMO firm over the past seven years". Content is attributed with influencing a generation of architects and architectural books.

24hr Interview Marathon: London
In 2006 a 24-hour ‘marathon of interviews’ took place inside the Serpentine Gallery Pavilion built by Rem Koolhaas. Chaired by the Serpentine Gallery's Co-director of Exhibitions and Programmes, Hans Ulrich Obrist, the 24 hour marathon focused on exploring the nature of London with 60 of the greatest names in international contemporary culture.

&&& Creative were asked to document the 24-hour marathon interview event conveying its immediacy, accessibility and highlights. To avoid producing a plethora of data, un-editable and unmanageable &&& implemented an onsite editing process capturing pinnacle moments through a butterfly net process.

24-Hour Interview Marathon: London - Book
Simon Brown (&&&) in collaboration with Mark Irving (Visible Impressions Ltd) conceived a flip-book - 24-Hour Interview Marathon: London Rem Koolhaas and Hans Ulrich Obrist as a way of responding creatively to the 24 hour Interview Marathon. Producing a publication that is deliberately tactile, playful, giving a sense of the speed, excitement and spontaneity at the Interview Marathon Event. The book features over 150 colour and black and white illustrations produced on the night alongside text extracts from the interviews.

24-Hour Interview Marathon: London - DVD Title Sequence
Graphics from the book were transformed into a DVD title sequence for 11 accompanying DVD’s that documented the event in real time. Rem Koolhass and Hans Ulrich Obrist interviewed &&& on the strength of what they had achieved at the Post Marathon Event. The book became a record for what London was at that time and the Serpentine uncharacteristically gave &&& full accreditation for the book.

Serpentine Gallery Experiment Marathon DVD Title Sequence
Serpentine gallery Co-Director Hans Ulrich Obristand artist Olafur Eliassoninvited more than 100 leading artists, architects, filmmakers, academics and scientists to expand on the notion of experimentation for their 24-Hour Experiment Marathon, held in the Serpentines pavilion designed by Olafur Eliasson and Kjetil Thorsen. 40 screenings, Performance, Lecture and experimental films made up this genre-bending blend of science and art. The exhibition traveled to Reykjavik Art Museum where it required a title sequence for the 24-Hour Marathon Experiment ten DVD box set. &&& were asked to create a title sequence - In response to the challenge they produced a chromo-graphic experiment, visualising the process of experimentation; making the title sequence an experiment in itself. On the strength of their work &&& were asked to exhibit their title sequence alongside a prestigious set of participants. In addition &&& were featured in the book: Experiment Marathon Hans Ulrich Obrist & Olfur Elason.