King's Road or Kings Road, known popularly as The King's Road or The KR, is a major, well-known street stretching through Chelsea and Fulham, both in west London. It is traditionally associated with 1960s style, and fashion figures such as Mary Quant and Vivienne Westwood. Sir Oswald Mosley's Blackshirt movement had a barracks on the street in the 1930s.
More information on the Wikipedia page [1]. The website is [2].